Oculus to Test In-Headset Ads in Select Games


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Looks like immersion doesn’t quite beat monetization — Facebook is going to start putting in-headset ads in certain Oculus games within the next few weeks. Welcome to the digital frontier! Instead of the Gateway Arch, we have a McDonald’s billboard.

Don’t expect to have to karate kick pop-ups quite yet, though. According to a post Oculus made on its blog yesterday, this is going to be a slow rollout. The ads will first appear in the Resolution Games title Blastion, plus in a few unnamed games from “a couple other developers.”

“This is a test with a few apps,” the post explains. “Once we see how this test goes and incorporate feedback from developers and the community, we’ll provide more details on when ads may become more broadly available across the Oculus platform.”

(Image credit: Oculus)

If you’re worried that these ads will show up as simple flat windows over your best VR headset footage, at least it seems like they’ll be more naturally integrated than that. A sample gif from the Oculus post shows an ad placed on an in-game wall, with the user able to click on it to access some customization options.

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These include the ability to save the ad link for later, to mute it if it plays audio, to report it if it breaks any rules, to hide it and to find out why the algorithm targeted that specific ad towards you. In other words, it’s a very similar menu to ads on Facebook itself, although Andrew Bosworth tweeted out that there will be differences.

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